|
课程培训
|
Oracle Eloqua and Oracle Content Marketing Cloud S
Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Essentials培训课程 课程大纲： 1、Oracle Eloqua Marketing Cloud Service Product Overview Provide an overview of how Eloqua fits into the wider solution and point of integration Describe the features of Oracle|Eloqua and the value of these features to marketing and sales Describe the Eloqua social components, how they work and how they differentiate Eloqua from other solutions Describe how Eloqua AppCloud works and be familiar with the types of cloud connector components available Explain how information created by marketing can be shared with sales Provide an overview of Insight reporting and how it enables marketing to demonstrate the value of their activities 2、Oracle Eloqua Marketing Cloud Service System Architecture Describe the different components of the Eloqua application, how they are used to serve specific functions and work together Describe the scalability of Eloqua's architecture Explain Eloqua's open approach to integration with a high level understanding of available API's Describe the Eloqua Data Model and Digital Body Language 3、Initial Configuration Generate Eloqua website tracking scripts and configure tracking of non-html content Configure Sub Sites Setup tracking of query-string based websites Implement and configure each Branding and Deliverability package Configure default email settings, master exclude list, microsite, company default settings, and default confirmation pages Create a new Eloqua Marketing user with applicable user settings Configure subscription management using any one of Eloqua's three standard options Create fields, views, and picklists Perform an initial list upload of bouncebacks, unsubscribes, and contacts Describe IP Warming and know when this is required 4、Automation: Lead Nurturing Create emails by uploading an html file and creating an email in the editor Generate and interpret Email Content and Deliverability reports. Integrate and configure forms with Eloqua using any one of three different methods Describe the purpose of common lead nurturing campaigns Configure Field Merges, PURLs, Shared Content and Dynamic Content in emails and landing pages 5、CRM Integration Describe the relationship between internal events, external calls, and autosynchs Configure a bi-synchronous integration with CRM, including weblinks Create a Custom Object and Custom Objects fields Integrate CRM custom objects with Eloqua and leverage the data for segmentation, personalization, and scoring 6、Automation: Lead Scoring and Data Tools Configure a Lead Scoring model Configure Program Builder actions, decision rules, and feeders and enable in the appropriate program run mode Create a program to update CRM with Lead Scores Configure Eloqua Data Tools 7、Integrating with Third Party Systems Gather customer requirements and configure Data Imports and Data Exports Configure Cloud Connectors in Eloqua 8、Closed-Loop Reporting Describe the technical Eloqua components of Closed-Loop Reporting Describe how revenue is tied to campaigns (Revenue Attribution Model) Configure the campaign and opportunity settings and the bi-synchronous CRM integration for Closed-Loop Reporting Interpret Closed-Loop Reporting reports and dashboards 9、Sales Enablement Tools Describe the features, functions, and business value of Eloqua Profiler and Eloqua Engage Provision Eloqua Profiler and Eloqua Engage users and configure these sales tools in an integrated CRM system 10、Advanced Reporting Explain the difference between the Reporter and Analyzer Insight licenses. Create custom reports, edit standard Eloqua reports, and build custom dashboards 11、Event Module Explain how the Event Module is used in the workflow of automating event management Configure a single or multi-session event, merge session details into emails, and generate automated reminders and post event communications 12、System Administration Configure contact-level security by creating and assigning labels in a custom program. Customize asset permissions to control visibility and access. Create custom security groups 13、Customer Culture Describe how Eloqua nurtures a strong customer community and how this differentiates Eloqua from other solutions. Identify where to access customer success stories Explain what Markie awards are and understand the application process 如果您想学习本课程，请预约报名
如果没找到合适的课程或有特殊培训需求，请订制培训 除培训外，同时提供相关技术咨询与技术支持服务，有需求请发需求表到邮箱soft@info-soft.cn,或致电4007991916 技术服务需求表下载请点击 服务优势： 丰富专家资源，精准匹配相关行业，相关项目技术精英，面向用户实际需求，针对性培训或咨询，互动式交流，案例教学，精品小班，实际工程项目经验分享，快捷高效，节省时间与金钱，少走弯路与错路。 专家力量： 中国科学院相关研究所高级研究人员 西门子，TI,vmware，MSC,Ansys，MDI，Mentor, candence,Altium,Atmel 、Freescale,达索，华为等 大型公司高级工程师，项目经理，技术支持专家 中科信软培训中心，资深专家或讲师 大多名牌大学，硕士以上学历，相关学历背景专业，理论素养高 多年实际项目实践，大型复杂项目实战案例分享，热情，乐于技术分享 针对客户实际需要，真实案例演示，互动式沟通，学有所值 |
|
